"Yes TV Plus" Adds New Infotainment Channels
"Voyages" and "Life Channel" to enrich the multi-media platform brought by HGC, PowerCom and Yes TVHong Kong, 5 January 2004 – Hutchison Global Communications ("HGC"), PowerCom Network Hong Kong Limited ("PowerCom") and Yes Television (Hong Kong) Ltd ("Yes TV") jointly announced today the launch of two new channels, the "Voyages" and "Life Channel", which add up to a total of 11 channels on "Yes TV Plus".
"Yes TV Plus", a multi-media platform, now offers sports, regional news, music entertainment TV programmes on PC via broadband Internet connection. Thanks to the open up of the platform earlier, customers of any broadband service provider in Hong Kong are able to enjoy these excitements.
"Voyages" is a round-the-clock channel providing information about traveling to different parts of the world. In addition to its focus on recommending package tours, the channel also brings in the hottest traveling tips and information to users. "Voyages" is in broadcast mode where users can access to their travelogue on PC 24 hours a day.
"Life Channel", broadcasts on interactive PC platform for the first time, consists of a wide variety of positive productions with meaningful and entertaining content such as the TV drama series "Life Angel", cartoon education programme "Speak Better English, Speak Better Mandarin" and community TV programme "TME Life Hotline".
All "Yes TV Plus" users will have access to "Life Channel" utilising the video-on-demand function that allows viewers to stop, pause, rewind and fast-forward when watching the programmes, while "Voyages" will be broadcast round the clock.
Steve Lam, Sales and Marketing Director of HGC said, "We are delighted to launch the 'Voyages' and 'Life Channel' on 'Yes TV Plus' multi-media platform. Urban life is on fast track, people can hardly slow down and enjoy watching TV. 'Life Channel' and 'Voyages' delivered on a video-on-demand basis and around the clock respectively just serve this purpose. They allow our audience to watch the programmes according to their own schedules at their most convenience."
Lanny Huang, President of Yes Television (Hong Kong) Ltd, said, "To enrich our contents for broadband users is always our goal. We are happy to introduce educational programmes like traveling and life stories using our multi-media capability to provide a unique interactive platform in broadcasting the channels and thus giving customers better convenience."
"We are poised to provide the widest variety of programmes to meet the expectations and tastes of all broadband users in Hong Kong. More programmes in different varieties will be coming, " Huang added.
Mr. Andrew Yuen, the spokesman for "Life Channel" said, "It is our aims to advocate and arouse people's appreciation for the precious of lives and the environment they are living through our TV productions. We are delighted to launch 'Life Channels' on 'Yes TV Plus'. With the extensive coverage of broadband users of 'Yes TV Plus', it would certainly reinforce our mission to spread the healthy life messages to a wider audience crowd."
"Yes TV's technology base, programme strategy and service standards are all world class. It offers 'Voyages' a great platform on which to deliver our programming and associated services," said Michael McNabb, CEO of "Voyages". "We are very excited."
All "Yes TV Plus" customers now can enjoy free subscription of both "Life Channel" and "Voyages". Other "Yes TV Plus" channels include Manchester United Television, Universe Video Club, Soundtrack Channel, Channel News Asia, CCTV4 & CCTV 9. Please visit www.yesplus.tv for details.
